An email blast is an email that is sent to a wide group of recipients at a time. Its main purpose is to promote a product or service, to inform customers about discounts, and to maintain relationships with them in general.

To create an email blast, all you need is to decide on the following:

  • a template
  • a list of contacts
  • sending time

Let’s now create your first email blast using a simple step-by-step instruction. First, go to the “Email Blasts” section on your TruMESSAGING management page. You will see a blank page inviting you to click on the “Add Email Blast” button.

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After clicking on it, the system will offer you to:

  • name your Email Blast
  • build your audience
  • and select your template

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First, enter the name. That’s pretty simple.

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Next, select the recipients. There are four ways to do this:

1. Type the email of one or more recipients manually into the “Select Recipients” field.

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2. Tick the “Select your Audience by Segments” option and choose the appropriate segment. (Please check the “How To Segment Your Audience” article for the instructions.)

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3. Tick the “Select your Audience by Tags and Rules” option, click on the “New Tag” button and add one or more tags for the contact to be included to or excluded from the campaign.

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4. Tick the “Select your Audience by Tags and Rules” option, click on the “New Rule” button  and add one or more conditions (AND- or OR-related) for the contact to be included to the campaign. (Please refer to the “How To Create Custom Fields” article for the instructions.)

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Once you are done with selecting the recipients, click on the “Next” button and proceed to the final step, where again you have three options:

1. You can choose a built-in template and then customize it: add text, images, forms and other elements.

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2. Or select a marketplace - but previously filter them by category, unless you want to get lost among dozens of these beautiful templates!

3. Or select your own template if you already have one.

Then click “Done” and you will be directed to the HTML editor to customize your email. You can edit, move or delete each element, including images, text, buttons, and even separating lines!

When you are completely satisfied with what your email looks like, you can do the following:

  1. Send a test email, which you will be able to find in your own email box.
  2. Duplicate the email.
  3. Save it as a template.
  4. Delete it.
  5. Preview the email.
  6. Send it right now.
  7. Or schedule it to be sent later.

And that’s it! Congratulations! Your first email blast is now in the list with the “Active” status.